New Leaf Community Market Donates 3.3 Tons of Poultry to Second Harvest

posted by Patti_Bond
Mon, January 28, 2013
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New Leaf and its partner MBA Poultry, the producer of Smart Chicken®, have donated a total of 3.3 tons of poultry to Second Harvest Food Bank. Of the total, 1.3 tons were donated to Second Harvest Food Bank of Santa Clara and San Mateo Counties, and 2.0 tons to Second Harvest Food Bank of Santa Cruz County. The total donation of 3.3 tons, delivered January 24, is a 49% increase over last year.

This is the first year that New Leaf’s Half Moon Bay store, located at 150 San Mateo Road, and San Jose store, located at 5667 Silver Creek Valley Road, have participated in the Smart Giving program at New Leaf. Through the program, for every ten pounds of air-chilled Smart Chicken purchased by New Leaf customers during November, one pound of Smart Chicken is donated to Second Harvest Food Bank of Santa Clara and San Mateo Counties.

“The 1.3 tons of poultry we are receiving thanks to a partnership with New Leaf and MBA Poultry will go a long way toward helping Second Harvest provide food to the nearly 250,000 people we serve each month,” said Kathy Jackson, CEO of Second Harvest Food Bank of Santa Clara and San Mateo Counties.

“Poultry is a great source of protein.”
Since 2006, New Leaf and MBA Poultry, who is dedicated to producing the safest, highest quality, and best tasting fresh chicken in the United States, have donated 13.3 tons to Second Harvest Food Bank. “New Leaf is very appreciative of MBA Poultry’s generous support of those in need in our community. We are also very appreciative of our customers for joining with us to make this annual fundraising effort for the food bank such a success,” said Scott Roseman, co-owner, New Leaf Community Markets.

About New Leaf Community Markets
New Leaf Community Markets, a locally owned natural grocery store with seven locations on the Central Coast of California, has been serving the community for 27 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health, and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10% of profits given annually to support local non-profits working to improve the quality of life.

About Second Harvest Food Bank of Santa Clara and San Mateo Counties
Second Harvest Food Bank of Santa Clara and San Mateo Counties is the trusted leader dedicated to ending local hunger. Since its inception in 1974, Second Harvest has become one of the largest food banks in the nation, providing food to an average of nearly one quarter of a million people each month. The Food Bank mobilizes individuals, companies and community partners to connect people to the nutritious food they need. More than half of the food distributed is fresh produce. Second Harvest also plays a leading role in promoting federal nutrition programs and educating families on how to make healthier food choices.

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