“Catch of the Day”: Surfrider guerilla ad campaign


By on Fri, January 30, 2009

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Surfrider Foundation joined forces with Saatchi & Saatchi LA to sponsor the aptly titled Catch of the Day guerrilla ad campaign [click for more examples]. Trash was collected from beaches across the US, then sorted, packaged like seafood, and strategically placed around local farmers’ markets.