EDITOR'S NOTE: This November, there will be an important vote in Pacifica that will affect the Coastside's traffic, development, and environment. Pacificans will consider whether to permit the building of 355 housing units on a site known locally as "the Quarry" off Highway 1 near Reina del Mar and Fassler Avenue. We've been looking for a good way to get a running start on a complicated issue, and Ken Restivo of Pacifica Today & Tomorrow offered to write one for us. His group is focused on defeating the measure, and you should keep Ken's perspective in mind when you read it, but it contains a great deal of useful information. He has also linked to more background material if you want to pursue this further. Of course, comments are welcome.
The Quarry, while a degraded enviroment, is a beautiful place. It's hard to believe when you're walking in it that you're only a few hundred feet from a busy highway.
Overview
The Quarry is an 87-acre lot on the Pacific Ocean, west of California State Highway 1, between already-congested intersections at Reina del Mar and Fassler Avenue in Pacifica. It borders both the Golden Gate National Recreation Area's Mori Point reserve and the City of Pacifica's Calera Creek Wastewater Treatment Plant to the north, and the West Rockaway Beach district to the south. Calera Creek and its floodplain bisects the flat areas of the Quarry. One of the Quarry's hillsides has been thoroughly mined, and another ridge is largely intact. The creek and surrounding hillsides are known habitat for the endangered San Francisco Garter Snake and threatened California Red-Legged Frog. A public biking/hiking trail also runs through the Quarry.
In the 20 years since limestone quarrying operations ceased, and with the help of the restoration of Calera Creek, the ecology is recovering. Alhough it is private property, unofficial hiking trails have traversed the Quarry for decades. It is one of very few remaining vacant lots of its size in Pacifica.
The ballot measure
On November 7th, 2006, Pacifica voters will be asked to approve a ballot measure which would authorize the City Council to rezone the Quarry to entitle up to 355 housing units on the property, and contains no specifics on what kind of housing units or what mix of them. If the measure is rejected, any development in the Quarry would be covered by existing C-3 commercial zoning and various regulatory agencies. This ballot measure is required by a 1983 ballot measure which mandates "a vote of the people" before the City could alter the zoning to allow any housing on the property.
No project, development agreement, regulatory review, or plan has been created by the developer or submitted to the City or the voters, nor would any such review be available to the voters before the November election. The only purpose for this November's ballot measure is to give any future developer an entitlement to build 355 housing units in the Quarry. If it is approved, this or any developer would be entitled to propose a project with up to 355 houses, and the "voter mandate" would provide a big stick to wave over elected officials should they attempt to challenge or downsize such a project.
The developer
The Quarry was purchased in 2005 by Peebles Atlantic Development Corporation (PADC), headed by R. Donahue Peebles. Peebles began his career as a real estate appraiser, and was appointed to the Board of Real Property Assessment & Appeal by then-D.C.-mayor Marion Barry. Barry later gave Peebles his start developing office space for the District's use. After a deal fell apart due to accusations of cronyism, Peebles moved on to Miami and leveraged the purchase of the Royal Palm Hotel as part of a redevelopment project. The project turned litigious and dragged on for years as Peebles sued Broward County over it, was counter-sued by them. Peebles purchased the Bath Club in Miami Beach, and funded a campaign to attempt defeat the Mayor who opposed the hotel's partial demolition. Peebles purchased the Quarry property in 2005. He then went on to purchase the 250 Brannan office building in San Francisco for conversion into ultra-luxury condos.