Dinner and a Movie Thursday at Half Moon Bay Brewing Co: “Lemonade: Detroit”


By on Wed, January 2, 2013


The director of this landmark film, Erik Proulx, will join moderator and founder of the Half Moon Bay Brewing Company, Lenny Mendonca, in a discussion immediately following the film

It’s a natural phenomenon to be attracted to bad news. For the same reason that people slow down past car accidents or watch scary movies, it’s impossible to turn away. However, instead of sensationalizing blight, “Lemonade: Detroit” is a film that sensationalizes hope by telling the intensely personal stories of those who are changing the future of the city of Detroit. To finance the project, director Erik Proulx implemented a novel micro-fundraising concept: for a $1 donation, anyone could purchase a single frame of “Lemonade: Detroit” and earn an official producer credit on IMDB. The Half Moon Bay Brewing Company is proud to welcome Proulx to the Bay Area to share his unique film that tells the story of the disarming resilience of a city searching for an identity beyond a single industry.

Thursday, January 3, 2013
6 to 8 p.m.
Soup and Salad Buffet opens at 6 p.m.
Film begins promptly at 7 p.m.

Mavericks Event Center
107 Broadway Ave.
Half Moon Bay, CA 94019

Reservations and Tickets:
Admission to the screening is complimentary, but advance reservations are required and seating is limited. $21 includes a Soup and Salad Buffet Dinner prepared by Chef Gaston Alfaro, tax, gratuity and ticket processing fee. Beer, wine and other beverages are available for purchase.

Please purchase tickets in advance at lemonadedetroit.eventbrite.com or by calling 650-728-BREW.

Dinner and A Movie
Soup and Salad Buffet

Field Greens Salad Bar

Vegetarian Soup

Mavericks Beer Beef Soup

House-made Beer Bread Rolls

Assorted Dessert Bites

For More Information:
Please call 650-728-BREW (2739) or visit www.hmbbrewingco.com. For more information and for a preview of Erik Proulx’s documentary please visit http://www.lemonadedetroit.com.

Speaker Biography:
Erik Proulx’s work seeks to answer the questions: What is it about the human condition that can turn tragedy into greatness? And what can the rest of us learn from those who have done it? His film “Lemonade” documented 16 creative advertising professionals who turned their creativity inward after losing their jobs during “The Great Recession.” It has been screened at various film festivals around the world and was featured on CBS Evening News with Katie Couric, NPR’s “On Point” with Tom Ashbrook, ABC News with Tory Johnson, and several other national media.

His follow-up to “Lemonade” is a documentary called “Lemonade: Detroit,” which Roger Ebert called “gob smacking” and examines the reinvention of a great American city that can no longer identify itself by a single industry.

Prior to directing films, Erik spent 15 years in the advertising industry as an award-winning writer and creative director, crafting commercials for brands like Volvo, Samsung, Fidelity Investments, GMC Trucks, and Perdue.

Erik is currently directing “365 Days,” a feature documentary about Penn State University and the town of State College, PA, one year after the Jerry Sandusky pedophilia tragedy.

Moderator Biography:
Lenny Mendonca is a director (senior partner) in the Washington D.C. and San Francisco offices of McKinsey & Company, a global management consulting firm.

Lenny is currently the leader of McKinsey’s U.S. state and local public sector practice.  For many years Lenny led the Firm’s knowledge development efforts overseeing the McKinsey Global Institute and the Firm’s communications, which includes the McKinsey Quarterly, and has served for a decade on the McKinsey Shareholder Council (its board of directors). His client work focuses on service to public sector organizations, and over the course of his career he has helped dozens of government, corporate, and nonprofit clients solve their most difficult management challenges.

Lenny is the Chairman Emeritus of the Bay Area Council and the Economic Institute of the Bay Area, and was vice-chair of the Stanford Graduate School of Business Advisory Council.  He serves on the boards of The New America Foundation, The Committee for Economic Development, Common Cause, California Forward, the Bay Area Science and Innovation Consortium, ChildrenNow, and The California Business for Educational Excellence Foundation.  He is a member of the Council on Foreign Relations and founder and chairman of Fuse Corps.

He received his MBA and certificate in public management from the Stanford Graduate School of Business.  He holds an AB, magna cum laude, in economics from Harvard College.

Lenny lives on the Half Moon Bay coast, south of San Francisco, with his wife and two daughters, where he is the founder and owner of the Half Moon Bay Brewing Company.