Irony in recent Coldwell Banker e-Waste recycle announcement


By on Tue, March 30, 2010

I was delighted to see that Coldwell Banker and Alifano Technologies are sponsoring an e-Waste Recycling day on April 17th in Half Moon Bay, but the irony in the flier they mailed to hundreds if not thousands of home this week, is it’s printed on thick glossy plastic laminated card stock that’s almost certainly NOT recyclable.

They couldn’t understand the problem when I made a quick call to the HMB office to explain the issue, but said they’d pass on my message.

A on the idea and sentiment

F on execution and not understanding bigger picture