Frank Long is the former owner of Oasis Natural Foods on Main Street in Half Moon Bay
Well, ..... here we are.
First, we were told that our residents weren’t shopping Downtown because they were "fickle"; we couldn’t rely on them and that they had no loyalties to shopping locally because they were too busy seeking better deals over the hill .... and that it was more convenient for them to shop over there because they all worked over there anyway. Well, that’s what we we were told.
We were told that people weren’t shopping Downtown because, somehow, they didn’t know where Downtown was and that they were driving right past it because we lacked sufficient signage to remind them.
Then, we were told that the median strips weren’t attractive enough to encourage people to buy here. (Apparently, Half Moon Bay was looking too "mundane".) I don’t recall the final figure, but that boondoggle was headed for a $144,000 price tag.
And now, with all this immediacy over including the fiberoptic tree lighting system in with the "stimulus package", the one thing that is REALLY missing here is, not stimulating the residents to shop locally, but stimulating the Chamber of Commerce, its emasculated puppet, the Downtown Business Association, and the City Council to wake up and realize just how many residents on the Coastside are flat out fed up with these idiots continually falling asleep at the wheel. Still, they chase the tourist dollar as a means to fiscal viability. And by the way, the actual cost for the fiberoptic lighting, itself, is ANOTHER expense we’ve yet to incur. The construction crew was only putting in the conduit for it. What is for sure is that, at the rate these two groups are taking everyone, HMB will be the snazziest looking ghost town on the West Coast.
Rather than embrace the Coastside’s one topological constraint, the Santa Cruz Mountain chain, as a gift in keeping the Coastside insulated, this management seems hell bent on paving over every spot with a tree still standing; the idea being that if one of them doesn’t do it, someone else will, and, well, it’s all about money. And then they wonder how their behavior could have ever become an influence in the level of apathy here. Again, blame it on the residents.